Recoding Market Segments

Use Market Segments Recoding when you change your market segments, rate codes, or both in your Reservation SystemClosed The primary reservation system, like a PMS or CRS, that provides data to G3 RMS. The data from that one system is used by the RMS to forecast, optimize and produce controls. The controls are sent to all selling systems, which for some integrations may exclude the reservation system. and you want to see only the new segmentation in G3 RMS. You might make such changes, like splitting one market segment into several new market segments, to improve tracking of business or because of a hotel brand change.

Recoding is one part of changing market segments and comes after you have discussed the whole process with your IDeaS representative. Recoding itself takes about five days and processing stops during that time. Recoding includes two steps:

  • You provide the mapping for the old and new market segments and the attributes for the new market segments.
  • IDeaS recodes all reservations and groups based on your information, then rebuilds all data (like pace) with the new segmentation.

The benefit of this chargeable activity is that the clean historical data aligns the old with the new data and ensures good business reporting. And the system doesn't start from zero when learns the business patterns of the new market segments. Contact your IDeaS representative if you think your property might benefit from this feature.

Steps to Recode Market Segments

After you confirmed the recoding and set a date, these are the steps in G3 RMS.

Note: In your reservation system, you need to move reservations from the old to the new market segments and then set old market segments to inactive. Complete that work between steps 3) and 11).

Best Practices for Recoding Market Segments

Fix the Issues that Cause Import Failures

If the worksheet has data or format issues, the import fails. To avoid failures, ensure the following:

  • Don't reuse a discontinued market segment code. For example, if you rename market segment ABC to DEF and you rename another old market segment to ABC, you get a "Cyclic Mapping" error during the import.
  • Don't add, delete, move, or rename columns.
  • Don't change the name of the worksheet.
  • File type remains .XLSX