Daily Demand by Revenue

Daily Demand by Revenue shows your daily revenues for one month, in total, and for each status. After you analyse Daily Demand by Status, use Daily Demand by Revenue to understand bookings that contribute a higher share of revenues. This helps you prepare your Demand Forecast.

venues Any business that sells function space. For example, hotel, conference centre or a sporting arena.

Using Daily Demand

1. On the Trend Analysis menu, select Daily Demand, and click By Revenue.
   The Daily Demand by Revenue page displays.
2. Click one or more filter buttons to change how you view the data.See Filters for a list of filters and how to use them.
3. In the Legend, click any status to hide those bookings. Click again to restore.
4. In the Data Table tab, click a blue, linked number to view a detailed Bookings Report for the value.
   The Bookings window displays.
5. Click Export to Excel in the Bookings Report window to export this data for further review.
6. Click Close to exit the Bookings Report window.
7. Click the PDF option to convert and save the current page as a PDF file.

8. Click Export to Excel to export the data table to Excel.
   This export is separate from the one available on the Bookings Report window. This won't need additional sorting and it reflects the current filters you've applied.

Data Details

Column	Description
Month	The month in which an event occurs.
Arrival Date	The day on which an event occurs. A black triangle indicates that you entered an event for that day. Point to the triangle to see the event name and date range.
Definite	Revenue from bookings with a signed contract. Status is taken from your Sales and Catering system. Click the value to view all included bookings.
Tentative	Revenue from bookings that are confirmed with the client either verbally or in writing and for which you issued a contract, but the client has not signed it yet. Status is taken from your Sales and Catering system. Click the value to view all included bookings.
Lost	Revenue from bookings released prior to contract signing. Status is taken from your Sales and Catering system. Click the value to view all included bookings.
Turn Down	Revenue from bookings turned down by the venue due to availability, price, or other factors. Status is taken from your Sales and Catering system. Click the value to view all included bookings.
Grand total	The sum of all revenue from all bookings for the day.

Best Practices

Check Demand Levels against Revenue

Use this report after you analyse the Daily Demand by Status report. Use it to verify demand levels that you set in your Demand Forecast.For example, take a date with High demand level. Your selection was based on the amount of bookings for that day. But does the high number of bookings equal high revenue? If most or all of the bookings bring low revenues, you might want to change the demand level to Medium. By doing this, your pricing for future enquiries aligns better and results in fewer Lost/Cxl Lost: the client decides not to hold a prospect or tentative event at your venue. enquiries. Similarly, a Medium day might include many high-revenue bookings and justify a High demand level.