Reputation Management

Reputation Management is an optional feature that combines rate shopping with reputation management data, helping you improve your performance by visualizing your market position. Use Reputation Management to:

If you are interested, review the following data requirements.

Data Requirements

To use Reputation Management, your property must have the following:

  • A subscription to the Reputation Management module in G3 RMS.
  • A subscription to a certified reputation management data feed for your property and your competitors. This vendor collects the review history from review sources, calculates reputation scores, and sends that information to G3 RMS during daily extracts. See the time of the last extract in Important Information.
  • Rate Shopping data in G3 RMS.
  • At least three matching competitors from rate shopping and reputation data (which can include your property). See Competitor Mapping – Reputation about how to match the hotels.
  • The Use Rate Shopping Data checked in Competitor Settings. A competitor that is not checked does not impact pricing, even if its reputation data is available.
  • A minimum of 90 days with both rate shopping and reputation data from matching competitors. Pricing in G3 RMS is not influenced by reputation data until this minimum requirement is met.

Best Practices

Understand How Reputation Data Impacts G3 RMS Pricing

When you enable Reputation Management, the reputation data influences the system's pricing decisions. G3 RMS still produces a single pricing decision for each day (and for each LOS, if applicable).

G3 RMS uses the data to adjust the effect of competitor rates. The system's analytics evaluate where your property is positioned competitively and identify opportunities to increase rates, accounting for recent trends and day of week patterns. For example, if your competitors have poor reputation scores, G3 RMS considers that their guests are less likely to pay higher rates. At a result, the system might determine that your property can charge higher rates.

Reputation-influenced pricing will not reduce your price due to negative reviews or ratings. Using pricing to address a low average reputation score can have a long-term impact on the rates that you can expect to achieve. Instead, the system's analytics help drive rates when there is an opportunity to do so based on the position of your property against its competitive set, with respect to rate and reputation.

If your reputation scores are poor, address the issue outside of pricing within your operational teams. Use the Reputation Performance chart to quantify how an increase in your reputation score impacts your property's performance.

Make Sure G3 RMS Receives Reputation and Rate Shopping Data

Reputation Management data extracts are processed on a daily basis. Similar to rate shopping, IDeaS is dependent on the reputation management vendor for daily delivery of the data extract. If G3 RMS does not receive a reputation or rate shopping extract, the system calculates reputation-influenced pricing based on the latest available data.

Contact IDeaS Before Changing Vendors

Changing reputation management vendors requires re-integration work and historical data from the new vendor. Contact IDeaS support before changing vendors to ensure that they have a certified integration with IDeaS.

Understand How Reputation Management Handles Data

  • Reputation Management considers the overall guest rating, not by specific types, like leisure versus corporate.
  • Reputation Management removes the data of Special Events as outliers, replacing it with the typical values of neighboring dates.
  • Reputation data is provided at the property level, even if your property shops for rates by Room Class. G3 RMS treats reputation data equally for all Room Classes.