Reputation Quadrant

Use the Reputation Quadrant to find opportunities for improving your reputation score or for increasing your pricing, see scenarios for details. For a selected period, it displays the average price and average reputation score for your property and your reputation competitors.

To use this, your property must have a Reputation Management subscription.

Chart Steps

  1. Click , and then Reputation Management.
    Reputation Quadrant displays.
  2. Select the Start Date and End Date for the report's date range, using one of the following options:
    • Enter a date in the Selection field and click Apply.
    • Select Specific Date from the menu. Click the left or right arrows to navigate between months. Click the double arrows to navigate between years. Click the appropriate date in the calendar. Click Apply.
    • Use flexible dates by selecting Rolling Date from the menu:
      1. Select the System Date, or choose to offset the System Date by selecting the either System Date - or System Date +.
      2. Enter the number of days to offset the System Date in the Selection field.
      3. Click Apply.
  3. Select the Days of Week to include in your analysis. The chart will display the average rates and reputation scores for the selected days.
  4. Click Generate. The chart displays in the bottom pane.

Interacting with the Reputation Quadrant

  • Click a competitor's name in the legend to remove it from the display.
  • Point to a competitor's plot point to see its average reputation score and average rate for the selected date range and days of the week.
  • Click the export icon to export the data behind the chart to a spreadsheet.
  • Click Reset to reset the date range and days of week back to the default values.

Data Details

  • The X-axis measures the reputation score for your property and your competitors.
  • The Y-axis measures the rate for your property and your competitors.
  • The horizontal line represents the average rate for your property and your competitors.
  • The vertical line represents the average reputation score for your property and your competitors.
  • Your property and your competitors' properties are plotted according to where the lines intersect, using both rate shopping and reputation management data. The quadrants represent these four positions:
Low Reputation Score / High Rate High Reputation Score / High Rate
Low Reputation Score / Low Rate High Reputation Score / Low Rate
  • For past dates, the chart uses the average reputation scores and competitor rates shopped for each date.
  • For future dates, the chart displays the average of competitor rates shopped for each date and the last recorded reputation scores.

Best Practices

Remove Unnecessary Competitors

The chart includes all your mapped competitors for which G3 RMS receives both rate shopping and reputation data. The set includes those that you chose to ignore in Ignore Competitor Data for the selected period. If you want to remove these competitors from the display, click their name in the legend.

Review Periods Longer Than Two Weeks

Avoid reviewing the chart for date ranges of less than two weeks. Shorter date ranges are heavily influenced by outliers, which could lead to invalid conclusions of your market position over time.

Ensure G3 RMS Receives Competitor Data

If there is no rate shopping or reputation data available for a competitor for a date or date range, the competitor does not display in the chart. A rate shopping competitor also does not display if it does not have a reputation management competitor mapped against it in Competitor Mapping – Reputation.

Scenarios

Use the Reputation Quadrant to do the following:

Understand the Averages

Use the Reputation Quadrant to understand the average reputation score and average rate for you and your competitors for the period.

Check Your Competitive Position

Use the chart to see how your property is positioned in relation to your competitors for average reputation and average rate.

Verify Your Pricing

Verify if your prices align with your guests' perception of your hotel's value. For example:

  • If your property falls into the top left quadrant, your online reviews and ratings are not aligned with your rates.
  • If your property falls into the bottom right quadrant, you might have an opportunity to align your rates with your higher reputation score.

Validate Your Competitive Set

Competitors that consistently display as outliers may not be true competitors and may need to be excluded from use in the system.