About G3 RMS
IDeaS G3 Revenue Management System (G3 RMS) automates pricing, inventory control, and overbooking decisions to maximize RevPAR and improve profitability. Powered by SAS® High Performance Analytics, the system creates accurate forecasts and decisions that capture your most valuable business, then sends the decisions to all selling systems Any distribution system, like a PMS, CRS or a Channel Manager, that is used to sell your transient guest room inventory. Ideally, G3 RMS sends all controls to your selling systems, but this may vary based on their capabilities. For some integrations, the selling systems may not include the reservation system that provides with data..
By letting G3 RMS handle many time-consuming tasks, you can focus on revenue management strategies, managing high opportunity and high-risk situations, and monitoring performance.
What do you want to know about G3 RMS?
- I want to learn about the process G3 RMS follows when it optimizes revenue.
- I want to learn about some of the features that help G3 RMS optimize results.
- I need to know which pricing method best meets my property's business, technology and guest needs?
Maximizing RevPAR
Watch this video to understand how G3 RMS uses the Revenue Optimization Cycle for maximizing your revenue. By understanding this process you know how to work with the system for optimal results.
Features
The following are some of the features that help G3 RMS maximize your revenue and ensure you capture the right business at the right price.

G3 RMS optimizes pricing for the primary priced product. With Continuous Pricing, it can also optimize pricing for the following other products.
Feature | Description |
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Linked Products |
G3 RMS can optimize pricing of products that are linked to the primary priced product, like Advanced Purchase or Bed and Breakfast package, based on the demand for each product. Or you can define the value of the products. |
Independent Products | G3 RMS can optimize pricing for other products whose demand is completely independent from the Primary Priced Product or from Linked Products. One example is |
Group Products - ![]() |
Group Products provide automated pricing and availability for groups without calculating their profit and displacement like a Group Pricing Evaluation. Similar to Linked Products, G3 RMS can also optimize pricing for group products that are linked to BAR (or your name for the primary priced product |

Aside from rate shopping data, G3 RMS can integrate the data from the following subscription services:
Feature | Description |
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Smith Travel Research (STR) |
With a integration, you see historical data for how your performance compares to your market's Occupancy %, ADR, and RevPAR. To help you improve your revenue strategy, review the monthly totals in the Summary table of the At a Glance dashboard and daily data in the Data Extraction report. Note: G3 RMS doesn't use this data in its optimization. |
Demand360 | Demand360 provides competitive market booking data, including pace information by market segment, which gives insight into future demand. You can view the data on the Demand360 dashboard and G3 RMS uses it to improve its forecast and decisions. |
Reputation Management | Reputation Management provides insight into how guests review and rate your hotel compared to how they review and rate your competitors. You can see the data on the Reputation Management page and G3 RMS uses it to improve its forecast and decisions. |

These can help you capture the most valuable business that makes a positive impact on revenue and profitability.
Feature | Description |
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Channel Costs |
In Channel Costs, you provide G3 RMS with the cost for acquiring business through your booking sources or channels. You can compare those costs to other key performance indicators in the Business Insights dashboard. |
Component Rooms |
If your property has virtual guest rooms that exist only when two or more physical guest rooms are combined, use the Component Rooms feature in G3 RMS to help you optimize your revenue. It considers the component rooms in its forecast and decisions. |
Data Feed |
Use the Data Feed to export many types of G3 RMS data to use in your Business Intelligence system. Examples of the types include data from your reservation system, decisions, forecasts, user activity, overrides, and configuration settings. |
Extended Stay Forecasting and Optimization |
By default, you view and override demand for lengths of stay (LOS) of one to eight nights. If a lot of business at your property stays longer than eight nights, this feature enables you to view and override demand for LOS greater than eight. G3 RMS analyzes the amount and distribution of booking data beyond LOS8 and might create groupings, like LOS 9-20, 21-36 etc. Otherwise, it displays LOS9+. This feature impacts how you set up market segments and requires the use of stayed (vs. booked) data. |
Function Space |
Apply your revenue optimization strategies that you use for your guest rooms to your function rooms to maximize the overall function room profit. Function Space identifies function room demand patterns and forecast future demand. |
Group Pricing | This feature provides profitable group quotes to help you decide whether to accept a group and at what price. G3 RMS uses your group setup to calculate the group's revenue, profit, and displacement. |
Last Room Availability (LRA) |
If supported by your Reservation System |