Demand360 Dashboard

Demand360 provides competitive market booking data, including pace information by market segment, giving you insight into future demand. The optional feature to include Demand360's data in G3 RMS offers two benefits:

  • A Demand360 dashboard allows you to compare market occupancy to your occupancy and forecast.
  • G3 RMS uses the market data to improve its forecast and decisions. See How G3 RMS Uses the Data for details.

Dashboard Steps

  1. Click and click Demand360.
  2. Click the filter icon to change the displayed dates. The largest available date range is System Date - 30 days to the System Date + 60 Days.
  3. Click Table or Graph to switch between the tabular and chart views of the data.
  4. In the Graph view, click any item in the legend to hide its bar or line in the chart.
  5. Click the export icon to export the details to a spreadsheet.

Data Details

The following data elements display for the selected dates, in the graphical and tabular views:

Data Description
Occupancy Date The range of occupancy dates. Use the filter option to change the displayed date range.
Total (Market Occupancy) The total market occupancy as a percentage of total market capacity, from Demand360 data. In the chart, this data is represented by a bar chart. Point to a bar to see the total occupancy percentage for each occupancy date.
Demand360 Segments Market segments from Demand360, displayed as color-coded bars. The Demand360 segments are Retail, Discount, Group, Negotiated, Qualified, Wholesale, and Other. Point to a portion of the bar to see the occupancy percentage for each market segment and occupancy date.
My Occupancy

The property's occupancy percentage on books for each date, from G3 RMS. Occupancy is represented by a line graph. Point to a point on the line to view the corresponding occupancy percentage for each occupancy date.

The occupancy percentage is calculated based on either the property's Physical CapacityClosed The total number of guest rooms at a property, including out of order rooms. or its Effective CapacityClosed The hotel's physical capacity minus the out of order rooms., depending on a property setting selected during initial implementation.
My Forecast The property's occupancy forecast percentage, from G3 RMS. Forecast is represented by a line graph. Point to a point on the line to view the corresponding forecast percentage for each occupancy date.
System Date The property's System Date, from G3 RMS, represented by a vertical line in the graph.

Best Practices

Ensure That G3 RMS Has Data Files for 30 Days

If your property was already using the Demand360 service, G3 RMS receives up to a year of historical Demand360 final data. If your property was not using Demand360 prior to signing up for this feature, IDeaS will not receive any historical data. In that case, G3 RMS begins considering Demand360 data for its forecast and decisions after receiving data files for 30 days, since G3 RMS must understand the pace of this data. The 30-day period applies regardless of any competitor changes during that period. The time for setting up Demand360 in G3 RMS is typically completed in one to two weeks.

Understand How G3 RMS Uses Demand360 Data

Demand360 sends G3 RMS occupancy on books data for your market, typically weekly. From the history of the occupancy pace, G3 RMS learns how much a change in market occupancy influences your own occupancy. Based on the size of the impact and future market pace information, the system can adjust your transient unconstrained demand forecast. With Demand360 data, G3 RMS can react to market trends earlier than if it has only your on books data.

Other considerations:

  • G3 RMS measures if historical Demand360 occupancy is a reliable indicator of market demand, by days to arrival. The system only uses the data if it helps explain the market demand. The system reconsiders this each time it updates its forecast patterns. See Self-Learning for details.
  • G3 RMS doesn't use Demand360 group data. This is based on our research that high group demand at one property doesn't automatically mean high group demand for other properties. And if a property increases transient prices due to high group demand, G3 RMS learns that from rate shopping data.
  • G3 RMS considers combined transient Demand360 data, not each segment. If the system adjusts the forecast due to Demand360 data, it distributes the change at the Forecast Group and Room Class level.

Understand How G3 RMS Handles Your Competitive Set

Your property’s Demand360 competitive set does not have to match the Rate Shopping competitive set.

Changes to the competitive set in Demand360 have no impact on G3 RMS. The analytics in G3 RMS were developed to account for comp set changes because such changes might occur at any time and even if you didn't instigate them (for example, because a comp set property no longer reports data).

The analytics in G3 RMS consider business type mix (transient or group) of competitive bookings.